Privacy Policy

1. Introduction

Welcome to FoodTrailerOnline.co.nz, operated by Mishqat Trailers Ltd, trading as Food Trailer Online (“we”, “us”, “our”).

We respect your privacy and are committed to protecting your personal information in accordance with the New Zealand Privacy Act 2020 and applicable international privacy standards.

This Privacy Policy explains how we collect, use, disclose, store, and protect your information — including details about our use of Microsoft Clarity for analytics and site improvement.

By using our website, you agree to the collection and use of your data in accordance with this policy.

2. Who We Are

Legal Entity: Mishqat Trailers Ltd
Trading As: Food Trailer Online
Registered In: New Zealand
Website: https://www.foodtraileronline.co.nz
Email: info@foodtraileronline.co.nz

3. Information We Collect

a) Information You Provide

We may collect:

Name, email, and phone number
Billing and delivery details
Payment information (if applicable)
Messages or details you provide through forms or email

b) Information Collected Automatically

When you visit our site, we may collect:

IP address, browser type, device info
Pages visited, time spent, clicks, scrolls
Referring site or campaign source
Cookies and tracking data

c) Analytics Data (Microsoft Clarity)

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement

4. How We Use Your Information

We use information to:

Process and deliver orders or quotes
Respond to enquiries and support requests
Improve website performance and usability
Conduct analytics (via Microsoft Clarity)
Communicate promotions, news, or service updates (if opted in)
Comply with legal obligations

We do not sell or rent your personal information to third parties.

5. Cookies and Tracking

We use cookies to:

Enable essential site functionality
Analyse website traffic and engagement
Improve performance and usability

Clarity cookies only activate after valid consent (for EEA/UK users).
You can disable or withdraw cookie consent at any time.
If consent is withdrawn, Clarity tracking is disabled.

You can manage cookies in your browser or via our cookie banner.

6. Information Disclosure

We may share limited information with:

Trusted service providers (e.g. payments, hosting, logistics)
Microsoft Clarity (analytics service provider)
Government authorities where required by law
Successors in case of business transfer

All third parties must comply with strict confidentiality and data protection obligations.

Where we transfer data outside New Zealand, we ensure equivalent privacy safeguards are in place, as required under Principle 12 of the Privacy Act 2020.

7. Data Retention and Security

Data is retained only as long as needed or legally required.
Microsoft Clarity session data is retained for about 30 days.
We use secure servers, encryption, and access controls.

In case of a notifiable privacy breach, we will comply with our obligations under the Privacy Act 2020 and notify the Office of the Privacy Commissioner.

8. Your Rights

You have the right to:

Access and request correction of your data
Request deletion (where legally permissible)
Withdraw consent for analytics or marketing
Lodge a complaint with the Office of the Privacy Commissioner

9. Microsoft Clarity Disclosure

This website uses Microsoft Clarity, a user-behavior analytics tool that helps us understand how visitors interact with our site.
Clarity collects anonymized data such as mouse movements, clicks, and scrolling to improve usability.
Sensitive data is automatically masked.
For more information, see Microsoft’s Privacy Statement.
You can opt out at any time through your browser or privacy settings.

10. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted here with a new “Last Updated” date. Significant changes may be communicated directly (e.g., email notice).

11. Contact Us

Mishqat Trailers Ltd
Trading as Food Trailer Online
📍 New Zealand
✉️ info@foodtraileronline.co.nz
🌐 https://www.foodtraileronline.co.nz

If you are unsatisfied with our response, you may contact the Office of the Privacy Commissioner via https://www.privacy.org.nz.